Senior Campaign

Objective

As part of 4orce Agency, my team, Ashlynne Alber, Sidney Ramos, Meghan Yancy, and I developed an integrated semester-long advertising campaign for Chobani, leveraging research, strategy, and creative execution to strengthen brand growth and engagement.

Final Deliverables

VIRAL VIDEO

This viral video concept was developed to connect with the target audience by tapping into the popularity of trending restock videos. The content incorporated engaging elements such as ASMR and aesthetic visuals to align with viewer preferences and maximize appeal.

GUERRILLA MARKETING

The campaign included in-store engagement at a key audience destination: the grocery store. A Chobani-branded cooler was placed in the yogurt aisle, offering quick samples to encourage shoppers to try a sample and purchase Chobani Flips on the spot.

SOCIAL MEDIA

One of the many social media posts, a carousel post was created for Instagram to connect with the target audience, who are active users of the platform. The post featured a bulletin board with sticky notes and reminders, using Chobani as a playful prompt to snack. The tagline was included in the copy and as a hashtag, making it easy for viewers to engage with Chobani Flips and the broader brand.

YOU'RE JUST IN LUCK!

STILL HUNGRY?

FLIP ON OVER TO OUR FULL CAMPAIGN BOOKLET