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RESUME

Relevant Experience

2025

Public Relations Chair

Chi Gamma Chapter of Alpha Phi Omega 

Developed strategic marketing campaigns to enhance advertising efforts for recruitment. Managed social media platforms to increase campus identity, engagement, and visibility.

2024

Public Relations Intern

CM Communications

Supported the account management teams in assisting with client services, media relations, and administrative tasks. Monitored and quantified press placements for updated client reports. Built and updated comprehensive media lists and maintained internal databases for efficient communication. Conducted research on industry trends, contributing ideas for content creation to enhance client visibility.

2023

Historian

Chi Gamma Chapter of Alpha Phi Omega 

Captured and produced photo and video content at all chapter events to document organizational impact and enhance chapter visibility. Created engaging promotional materials to drive interest and attract prospective new members through photography and videography. Maintained organized archives of chapter activities, ensuring the preservation of historical records and visual assets.

Education

2021-2025

James Madison University 

Harrisonburg, Virginia

Cum Laude; B.S. in Media Arts and Design. Concentration in Creative Advertising and Minor in British Communication and Media

 

Semester in London Program, Spring 2024

2017-2021

Bishop Ireton High School

Alexandria, Virginia

Involvements and Volunteer Experiences 

2022-2025

Alpha Phi Omega 

Chi Gamma Chapter 

Active brother for a national service fraternity centered on three cardinal principles of leadership, friendship, and service

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Fall 2023 LFS Award Recipient: an award that highlights a brother who exemplifies all three cardinal principles with a devotion to support their fellow brothers

2023

First Year Orientation Guide

JMU Orientation and Transition 

Served as a resource for 40 incoming first-year students 

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Assisted students with academic, personal, and social transitions into university life through structured programming, ice breakers, and connections to campus resources

Other Notable Experiences:

Dukes First-Year Mentor (September-December 2023) 

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Lions Camp Merrick Summer Camp Counselor (June-July 2022) 

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© 2025 by Kendall Shafer.
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